NEW YORK: Airlines have long vied to offer the most front-of plane amenities.
More recently, the competition has moved to a new area in-flight wellness programmes meant to help passengers ward off the effects of air travel, especially on nonstop long-haul and the newer ultra-long-haul flights, with meditation apps, exercises, better blankets, herbal teas and healthier meals.
These are positive gestures toward healthier cabin environments and experiences, though somewhat behind the times "said Charles Platkin, executive director of the Hunter College New York Food Policy Center of a website that rates and ranks the healthiness of in-flight snacks and meals.
"But I wonder if the airlines are just jumping on the PR bandwagon."
Simpson said his team was taking a cross-disciplinary approach for Qantas, building a wellness programme on four pillars - cardio-metabolic health; sleep; immune functions; and cognition and mood,
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